Empowering Weight Loss with Incredio Through Design
In my role as a solo freelance designer, I played a pivotal part in the digital marketing campaign for Incredio, a brand that simplifies the science of weight loss through their 1-2-3 Plan – EAT RIGHT, DRINK RIGHT, and BURN RIGHT. My contributions included creating custom display banners and resizing them for effective digital media advertising, as well as designing a variety of landing pages to offer users a fresh experience upon arrival. The impact of my work reverberated through the client's success. The campaign not only garnered appreciation from both the client and the agency but also made waves in the digital realm. This translated into enhanced user engagement, increased sales, and a strong bond between Incredio and its target audience. In retrospect, this project was a profound learning experience in the world of digital marketing, and it taught me invaluable lessons about the power of design in transforming brand narratives.